You know that moment. You open your phone for one reason. Then time disappears. The systems around you are built to keep you moving without noticing the move.
Transcend is a guided interactive experience that makes that moment visible.
Agency returns the moment you can see the pattern.
Your attention is being shaped all day.
Feeds are engineered to feel like choice while quietly steering it. A lot of it happens before you can name it. Transcend is built to catch the moment the pull begins.
It creates one clean pause. In that pause, recognition turns on. Once recognition is online, choice becomes real again.
Autoplay
Endless scroll
Timed notifications
Random rewards
Variable reinforcement
Emotional priming
A perceptual interruption engine. A mirror you move through.
The fastest way back to agency is recognition. Recognition turns the invisible pull into something you can see. Seeing it changes the next move.
When recognition happens, autopilot stutters. That stutter is the opening.
Key Takeaway
Recognition first. Consent second.
Every shift in attention creates a current. In Transcend, that current becomes legible.
Every shift is a pull.
Vortices mark transitions in attention.
They signal unseen forces shaping your gaze.
They point inward.
You will know them when you see them.
A trigger hits.
Autopilot reaches for the familiar.
You notice the shift.
The pull weakens.
You choose with awareness.
Repetition becomes a new default.
You have walked this path before. Transcend makes it obvious while it is happening.
Principle
Agency requires friction. A small pause creates choice. Repeating that pause changes your default.
And why it matters right now.
The brain builds shortcuts. Shortcuts become habits. Habits become a life lived on defaults.
Modern platforms compete for time. The result is partial presence. Always somewhere else. Always almost here.
Transcend targets the moment where choice is possible. The moment before the scroll becomes automatic.
You win one moment back.
You repeat it until your default changes.
Lived observation, tested against what the research has been saying for decades, then translated into an experience you can feel.
Daniel Kahneman
The mind runs on automatic mode far more than we admit.
Leonard Mlodinow
The unconscious influences what we do, even when we think we are choosing freely.
James R. Doty
Attention can be captured through reward loops, and trained back through intentional focus.
Charles Duhigg
Once a habit is seen clearly, it becomes workable.
Nassim Nicholas Taleb
Environments shape outcomes. Design the environment, and you change what happens inside it.
Annie Duke
Clear choice lives inside uncertainty. You do not need perfect information to choose well.
Ichiro Kishimi and Fumitake Koga
Life is lived in moments. The present is where agency lives.
Michael Talbot
Thought and attention behave like patterns and vortices. When a pattern dominates, it can run you.
Alan Watts
You are bigger than the loop. When identity loosens, the pull changes.
These are patterns to notice in real time.
Timestamped predictions and observations, logged before the world had a clean language for what was happening.
“I use twitter to timestamp events, theory and observations for the past decade. My next project takes all of that information and ties it into something bigger.”
@T_DMac · Timestamped note
“I wonder what will be the name of the first social media related mental illness. I know it'll have to do with attention”
@T_DMac · Jan 9, 2017
“In 5-10 years, studies will come out about social media and it's effects on the brain and it's gonna rock everybody”
@T_DMac · Jun 24, 2017
“We're adults at one of the most interesting time periods in recent history. You just have to read and pay attention. Spend 1/4th of the time spent consuming certain social media cesspools on consuming something beneficial instead and you can potentially change your life in 5yrs.”
@T_DMac · Mar 21, 2023
“The damage that social media and reality tv's doing will be studied for decades.”
@T_DMac · Aug 4, 2023
Transcend is what happens when observations become immersive.
This spreads best when it enters real spaces, not just feeds. Posters and flyers create a pause in the wild.
Early access moments, drops, and the first live entry points.
You pause.
You notice.
You choose.
That is the whole shift.
The first door is a moment of recognition.
Forma is a creative house built to foster thought. Through media, storytelling, and symbolic design, we help people see what matters.
Hear what matters the most to you.